DIGITAL SKILLS COACHING

Our digital skills coaching program will help you create a plan that works for you and your business while you discover the confidence you need to make it happen. Whether you need help setting up CMS, learning to edit your website, understanding posting etiquette, or discussing the best social media queueing software, this coaching/training hybrid will deliver. You will make confident decisions in your tech choices and navigate your chosen path with ease. 

(Already purchased and need to log in? You can click here to access the course! )
1-on-1 Digital Skills Coaching is for you if:

✔️ you want to move basic website management in-house
✔️ you want to make sure your website is backed up and safe
✔️ you want to understand content creation and how to create and SEO
✔️ you want to understand how to read reports such as Google Analytics Reports and Facebook Insights
✔️ you want to optimize the use of social media in-house

  • Feeling swamped by the digital realm and you find yourself meandering from one task to another without real progress. In an age when so many tasks and responsibilities live online, it can be easy to feel overwhelmed.
  • Having trouble connecting with your target audience and turning them into paying customers? Understanding and developing online marketing strategies can help you reach a larger pool of potential clients, patients, or students.
  • Struggling to tap into social media, automation and streamlining your process? Digital marketing knowledge can open the door to unparalleled success for your business. Unlocking this potential lies in optimizing efforts across your digital channels - from creative content strategies that spark engagement and draw attention to efficient customer service methods that leave clients returning.
Benefit from our years of diverse digital marketing experience through our digital marketing coaching and training packages. Learning can be solo with our online course, or you can pair it with custom coaching starting with five weekly sessions, giving you a solid foundation and time to use and build on your skills. (PS: If you want to extend this to reach your goals, we are happy to do so!)


Digital Skills Coaching gives you that skills you need to run things internally and watch for critical red flags while developing your business and its digital content. Every path is different , so we‘ll meet you where you are and take that step together. 


Lynn Colepaugh, here to help!

As a seasoned coach since 2014, Lynn Colepaugh has perfected the art of pitching information at the right level for a client’s needs and experience. Whether you are a seasoned tech whizz missing some key information or don’t know where to start, her friendly, approachable style of coaching is designed to give you a bespoke experience that will help you master your next step. And if you’re not sure what your next step should be, Lynn can help you create an achievable and measurable goal.

 

EXPERIENCE

DIGITAL MARKETING WORKSHOP – 12-MONTH RELEASE STRATEGY (ECMA) This program gave coaches a hands-on approach that enabled them to build a 12-month digital marketing and promotional plan. Participants began with a fundamental understanding of social media and learnt to develop their own digital strategy. The focus was on tying a digital strategy into existing marketing plans, branding and communicating content, leveraging that content across various platforms, and measuring performance.

MUNCH & LEARN SERIES WORKSHOP DEVELOPMENT & PRESENTATION (LadyBossCollective) Lynn assisted micro and small businesses within the Greater Moncton area for more than two years, delivering monthly coaching, both in-person and virtually, on how to master skillsets such as developing an online business wellness plan, creating goals and success paths, designing marketing funnels, creating Facebook campaigns and how to use PPC advertising. 

INTRO TO MARKETING YOUR BUSINESS ONLINE WORKSHOP (Fundy Tourism) This half-day event featured coaching and instruction on digital marketing introductory topics, followed by hands-on implementation of the topics covered while Lynn assisted in the application of skills. 

EVERY DAY BUSINESS PEOPLE Our Cyber PR Army clients are always at the ready, with our team providing ongoing guidance and instruction to get them through day-to-day operations or prepare for major initiatives. We help equip businesses for success no matter what challenge lies ahead!

The Program & Training Overview:

Your program includes:

  • 7 Individual Lessons covering the understanding of digital skills development
  • Topic-Based Videos
  • Homework to broaden your understanding
  • External resources
  • Bonus Section
If you opt-in for COACHING, then you also get ...

  • Five weeks of 1-on-1 coaching calls, lasting one hour each via Zoom
  • Hands-on training and learning using screen sharing
  • A plan tailored to your specific needs, whether you are looking to find, nurture, or amplify your business’ voice
  • Goals for each week to keep you accountable

Common topics that our coaching clients want to discuss are:

  • SEO basics and implementation
  • Email marketing
  • How to create a content strategy
  • How to build a content calendar
  • Business Automation
  • Effective copywriting
  • How to create and use design elements
  • Which platforms are right for you
  • How to create a good user experience
  • How to effectively measure your results
  • Digital Adoption

Digital Skills Training Course Options

Training and Coaching $850

  • 7 Individual Lessons covering the understanding of digital marketing and the strategy
  • Topic-Based Videos
  • Homework to broaden your understanding
  • External resources
  • Bonus Section
  • 5 Custom Coaching Sessions tailored to your learning, questions, and areas you want to develop.  They can be focused on any digital marketing development ... whether this course covers it or not!
COACHING OVERVIEW
  • 5 weeks of 1-on-1 coaching calls, lasting one hour each via Zoom
  • Hands-on training and learning using screen sharing
  • A plan tailored to your specific needs whether you are looking to find, nurture, or amplify your business’ voice
  • Goals for each week to keep you accountable

Buy Now (Instant Access)

A $1300 value!

Training DIY $250

  • 7+ Individual Lessons covering the understanding of digital marketing and  strategy
  • Topic-Based Videos
  • Homework to broaden your understanding
  • External resources
  • Bonus Section

Buy Now (Instant Access)

Over $500 in value!
If you have any questions, please reach out!  We also offer corporate training and specialized small group learning sessions.
You can head on back to our main site at CYBER PR ARMY if you'd like to explore more of what we offer!